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Clinical trials generate millions of data points-but without the right systems in place, this goldmine turns into noise. Leading pharmaceutical companies are no longer just collecting data-they're mastering it. With advanced clinical data management and AI-driven healthcare solutions, they're reducing time-to-market, cutting operational costs, and achieving up to 20% higher ROI. What separates the top players? It's not just technology-it's strategy. From integrating real-time insights to automating data validation, the smartest pharma teams are using data as a competitive weapon. Curious how they're doing it? Here's a peek at 7 clinical data best practices that are driving measurable returns-plus a deeper dive into two of the most impactful ones.